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SALES AND PROFIT PROJECTIONS
Also available in PDF format |
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1 QTR 00 |
2 QTR 00 |
3 QTR 00 |
4 QTR 00 |
2001 |
2002 |
2003 |
2004 |
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UNITS SOLD |
|
|
|
|
|
|
|
|
| RECREATION VIGNETTES |
0 |
123 |
730 |
1,575 |
9,560 |
11,500 |
13,820 |
16,160 |
| LICENSED (COLLEGES, ETC.) |
0 |
0 |
0 |
0 |
100 |
350 |
1,000 |
3,000 |
| TOTAL UNITS SOLD |
0 |
123 |
730 |
1,575 |
9,660 |
11,850 |
14,820 |
19,160 |
| AVERAGE UNIT PRICE |
0 |
450 |
450 |
425 |
405 |
395 |
375 |
375 |
| INCOME |
0 |
55,125 |
328,500 |
669,375 |
3,912,300 |
4,680,750 |
5,557,500 |
7,185,000 |
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|
|
|
|
|
|
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| EXPENSE |
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|
|
|
|
|
|
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| SCREEN DESIGNER |
500 |
500 |
500 |
250 |
3,000 |
2,000 |
|
|
| WEB SITE DESIGN |
3,500 |
500 |
|
500 |
1,000 |
1,000 |
1,000 |
1,000 |
| WEB SITE MAINTENANCE |
200 |
300 |
300 |
300 |
1,300 |
1,400 |
1,500 |
1,600 |
| DESIGN OF PHYSICAL ADS |
800 |
400 |
|
400 |
500 |
500 |
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|
|
|
|
|
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| INTERNET MALL FEES |
|
250 |
375 |
375 |
3,000 |
3,000 |
3,500 |
4,000 |
| COMMISSIONS |
|
276 |
1,643 |
3,347 |
19,562 |
23,404 |
27,788 |
35,925 |
| MAGAZINE ADS |
|
6,000 |
9,500 |
25,000 |
120,000 |
150,000 |
150,000 |
150,000 |
| EZINE SPONSORSHIPS |
|
2,000 |
3,500 |
5,000 |
20,000 |
25,000 |
25,000 |
30,000 |
| OPT-IN EMAIL LISTS |
|
250 |
500 |
2,500 |
10,000 |
12,000 |
12,000 |
12,000 |
| DIRECT SNAIL MAIL |
|
|
|
|
|
|
|
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| LISTS |
0 |
0 |
500 |
1,000 |
5,000 |
6,000 |
8,000 |
10,000 |
| OTHER DIRECT COSTS |
0 |
0 |
4,000 |
8,000 |
40,000 |
48,000 |
64,000 |
80,000 |
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|
|
|
|
|
|
|
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| MISC. (ENTERTAINMENT, ETC.) |
1,000 |
5,000 |
10,000 |
5,000 |
12,000 |
15,000 |
20,000 |
20,000 |
| TRADE SHOWS |
7,500 |
8,000 |
16,000 |
8,000 |
24,000 |
26,000 |
30,000 |
32,000 |
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|
|
|
|
|
|
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| LICENSING FEES |
0 |
0 |
0 |
0 |
5,670 |
19,355 |
52,500 |
157,500 |
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|
|
|
|
|
|
|
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| CUSTOMER SERVICE (12%) |
10,000 |
15,000 |
39,420 |
80,325 |
469,476 |
561,690 |
666,900 |
862,200 |
| MISC. SETUP, TRAINING, ETC. |
5,000 |
12,500 |
|
|
|
|
|
|
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|
|
|
|
|
|
|
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| DIRECT PRODUCTION COST |
0 |
15,313 |
80,300 |
157,500 |
917,700 |
1,066,500 |
1,333,800 |
1,724,400 |
| TOTAL EXPENSE |
28,500 |
66,288 |
166,538 |
297,497 |
1,652,208 |
1,960,849 |
2,395,988 |
3,120,625 |
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| CONTRIB. TO OH & PROFIT |
(28,500) |
(11,163) |
161,963 |
371,878 |
2,260,093 |
2,719,901 |
3,161,513 |
4,064,375 |
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