Financials for the Consumer Goods Plan

 
SALES AND PROFIT PROJECTIONS
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1 QTR 00 2 QTR 00 3 QTR 00 4 QTR 00 2001 2002 2003 2004
UNITS SOLD
RECREATION VIGNETTES 0 123 730 1,575 9,560 11,500 13,820 16,160
LICENSED (COLLEGES, ETC.) 0 0 0 0 100 350 1,000 3,000
TOTAL UNITS SOLD 0 123 730 1,575 9,660 11,850 14,820 19,160
AVERAGE UNIT PRICE 0 450 450 425 405 395 375 375
INCOME 0 55,125 328,500 669,375 3,912,300 4,680,750 5,557,500 7,185,000
EXPENSE
SCREEN DESIGNER 500 500 500 250 3,000 2,000
WEB SITE DESIGN 3,500 500 500 1,000 1,000 1,000 1,000
WEB SITE MAINTENANCE 200 300 300 300 1,300 1,400 1,500 1,600
DESIGN OF PHYSICAL ADS 800 400 400 500 500
INTERNET MALL FEES 250 375 375 3,000 3,000 3,500 4,000
COMMISSIONS 276 1,643 3,347 19,562 23,404 27,788 35,925
MAGAZINE ADS 6,000 9,500 25,000 120,000 150,000 150,000 150,000
EZINE SPONSORSHIPS 2,000 3,500 5,000 20,000 25,000 25,000 30,000
OPT-IN EMAIL LISTS 250 500 2,500 10,000 12,000 12,000 12,000
DIRECT SNAIL MAIL
LISTS 0 0 500 1,000 5,000 6,000 8,000 10,000
OTHER DIRECT COSTS 0 0 4,000 8,000 40,000 48,000 64,000 80,000
MISC. (ENTERTAINMENT, ETC.) 1,000 5,000 10,000 5,000 12,000 15,000 20,000 20,000
TRADE SHOWS 7,500 8,000 16,000 8,000 24,000 26,000 30,000 32,000
LICENSING FEES 0 0 0 0 5,670 19,355 52,500 157,500
CUSTOMER SERVICE (12%) 10,000 15,000 39,420 80,325 469,476 561,690 666,900 862,200
MISC. SETUP, TRAINING, ETC. 5,000 12,500
DIRECT PRODUCTION COST 0 15,313 80,300 157,500 917,700 1,066,500 1,333,800 1,724,400
TOTAL EXPENSE 28,500 66,288 166,538 297,497 1,652,208 1,960,849 2,395,988 3,120,625
CONTRIB. TO OH & PROFIT (28,500) (11,163) 161,963 371,878 2,260,093 2,719,901 3,161,513 4,064,375
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